Outbound automation is not one tool. It is seven or eight of them, wired together in the right order, with your company's context sitting on top so the emails do not read like a robot wrote them. This page shows the whole stack, what it costs to run, and why buying the tools is the easy part.
Strip outbound down to its parts and there are five jobs. Deciding who you sell to. Finding those people and checking their contact details are real. Working out which of them is worth writing to this week. Writing and sending the emails and LinkedIn messages, and following up on time. And catching the replies so the good ones get a fast answer. Outbound sales automation is software doing the middle three jobs, plus the boring parts of the last one.
The trap most teams fall into is buying the tools before doing the first job. A sending platform, a database, a verifier and an AI writer will happily produce ten thousand emails matching a job title. Without a written definition of your positioning, ideal customer, offer and voice, the automation just makes the wrong outreach faster. That is why the install spends its first stage writing the company brain before a single tool is connected.
Done in the right order, outbound email automation and LinkedIn automation stop being a science project and become a machine your team can run from a spreadsheet and a Slack channel.
| Job | Tools in the install | What it does for you |
|---|---|---|
| Company brain | Claude Code, GitHub, Notion | Positioning, ICP, offer and voice written once, read by everything downstream |
| Where the work shows up | Sheets, Attio or HubSpot, Slack | Lists in your sheet, deals in your CRM, replies in Slack. No new dashboard |
| Finding people | Apollo, AI Ark | Accounts and named people, deduped against your CRM |
| Verifying them | MillionVerifier, BounceBan | Every email and mobile checked before anything sends |
| Spotting who is ready | LinkedIn, Deepline, Apify | Job changes, funding, hiring, social engagement, plus ninety more signals |
| Sending and replies | Smartlead, HeyReach | Email and LinkedIn in your voice from warmed domains, replies sorted automatically |
Every one of those accounts is opened in your name and billed to you directly by the provider. At 10,000 emails a month the whole stack costs $521. At 20,000 it is $800, at 50,000 about $1,700, because Smartlead, Claude Code and most of the rest are flat-rate and only mailboxes and data scale with volume. The full breakdown by tier is on the costs page →
Anyone can sign up for the seven tools above in an afternoon. The work is in the wiring and the judgement. Domains need buying, DNS records setting, inboxes creating and warming for weeks before they can send at volume without landing in spam. The database needs the right filters or you pay for ten thousand contacts you will never write to. The verifier needs to run before the sender, not after the bounces. The signal feeds need deciding which of ninety-odd triggers matter for your offer. The AI needs the company brain, or it writes generic email.
I have shipped more than twenty of these systems, including the one I use for my own campaigns, and the wiring is where every first attempt goes wrong. The install does all of it in thirty days, then trains your team in two sixty-minute sessions to launch campaigns and read replies. You get the skills and the outbound framework I use for my own business.
What you own at the end is the whole stack in your name, the system that runs it, the playbooks, and ninety days of direct support on Slack while it gets dialled in.
The fear with outbound automation is that it sounds automated. Bad cold email is dead, and always deserved to be. What kills deliverability is sending unverified lists from your main domain at volume, and what kills replies is copy written from a template rather than from your actual positioning.
The install handles both. Separate sending domains are provisioned and warmed, every address is verified, and your primary domain is never at risk. The system reads your company brain before it writes, and you approve the sequences before they go out. The test is simple: if you would not send it yourself, it does not send.
And if the automated system does not generate qualified meetings in ninety days from launch, you get the fee back and keep the domains, the accounts and the stack.
Software doing the repeatable parts of outbound: finding and verifying prospects, spotting buying signals, writing and sending email and LinkedIn sequences, following up, and sorting replies. Done well it sits on top of a written definition of who you sell to, so it stays specific rather than generic.
In the install, $521 a month at 10,000 emails, $800 at 20,000, about $1,700 at 50,000 and about $3,000 at 100,000, all paid directly to the providers. Domains are a one-off on top. Nothing recurring comes from us.
You can, and some people do. The wiring, the domain warming and the judgement about signals and copy are where most first attempts stall for months. The install does it in thirty days for one fee, and trains your team.
Yes. Email goes through Smartlead and LinkedIn through HeyReach, both in your voice, with replies from either channel sorted into Slack.
Not if it is done properly. The install provisions separate sending domains, warms them, and verifies every address before sending, so your primary domain is never used for cold outreach.
Thirty days to install. Ninety days to prove it. If it doesn't generate qualified meetings, full refund.
One fee, paid once, in exchange for a case study. Tool costs go directly to the providers, and nothing recurring comes from us.