Done-for-you lead generation usually means someone else does it, forever, for a monthly fee. The install is done for you in the literal sense: built end to end by one founder in thirty days, then handed over with every account, domain and playbook in your name. This page explains what that looks like and who it suits.
When a lead generation company says done for you, it means you do not have to do anything, and also that you never can. They build the list, write the copy, own the domains, run the campaigns and forward the meetings. You pay monthly. The doing is theirs, and so is everything the doing produces. Stop paying and it stops.
The install uses the phrase the way a builder would. Everything is done for you: the company brain, the tool connections, the list building, the signal feeds, the domains and inboxes, the sequences, the first launch. Then it is finished, the way a kitchen is finished, and it belongs to the person who paid for it. There is a one-off fee, and there is nothing recurring from me. Tool costs, about $500 a month, go directly to the providers in your name.
The difference is not the amount of effort you put in during the build. It is roughly four hours across thirty days either way. The difference is what you have at the end.
| Stage | What gets built | What you do |
|---|---|---|
| 01 Company brain | Positioning, ICP, offer and voice written once in Claude Code, GitHub and Notion | A kickoff call to capture it |
| 02 Tool connections | Sheets, Attio or HubSpot, Slack wired so lists, deals and replies land where your team already works | Grant access |
| 03 Target lists | Accounts and named people from Apollo and AI Ark, deduped against your CRM, verified by MillionVerifier and BounceBan | Nothing |
| 04 Buying signals | Job changes, funding, hiring, social engagement and ninety more, through LinkedIn, Deepline and Apify | Nothing |
| 05 Campaigns | Domains bought and warmed in your name, sequences written in your voice, sent through Smartlead and HeyReach, replies sorted | Approve the sequences |
| Handover | Two sixty-minute training sessions, first campaign launched with me watching, ninety days on Slack | Attend the two sessions |
I personally build and install every system. No junior staff, no automated service. You get the skills and the outbound framework I use for my own business and in my own campaigns. The results from that system, pulled live from Smartlead, are on the does-it-work page →
Four things, and the list is deliberately short. The system: an AI agent configured for your business, with all the context, prompts and playbooks. The accounts and credentials: sending domains, inboxes and data provider accounts, all opened in your name and billed to you directly, so you can change or cancel any of it without asking me. A trained team: two sessions in which your people launch a campaign themselves. And ninety days of support with a direct line on Slack while it gets dialled in.
After that it is your call. I keep running it for you, I hand it to your team, or I train them to run it themselves. That choice only exists because nothing was kept back.
Costs after the handover are the tool costs and nothing else. At 10,000 emails a month that is $521, rising slowly with volume because most of the stack is flat-rate. Every line item by tier is on the costs page →
If you want someone else to run outbound forever and never look at it, a traditional done-for-you lead generation service is the honest fit, and there are good ones. If your sale needs a phone call before anyone will take a meeting, or your buyers cannot be identified from public data, the system will not fix that and I will say so on the call.
The install is for founders and small sales teams who want outbound as a permanent capability, who have a real offer and a deal size that makes a qualified meeting worth hundreds or thousands of dollars, and who would rather own the machine than rent it. It is especially good for niche markets, where tight filters and specific signals do more work than volume.
The guarantee removes the risk of finding out: if the system does not generate qualified meetings in ninety days from launch, you get the fee back, and you keep the domains, the accounts and the system regardless.
Typically a monthly retainer in the low-to-mid thousands, continuing indefinitely because the provider owns the machinery. The install is a one-off fee, plus about $500 a month in tool costs paid directly to the providers.
Roughly four hours across the thirty days: a kickoff to capture your positioning and ICP, granting access to your CRM and sending setup, approving the sequences, and two training sessions at the end.
You own the system and every account. You choose whether I keep running it, your team takes it over, or I train them to run it. Ninety days of Slack support are included whichever you pick.
No. Every account is opened in your name and billed directly by the provider, so you see exactly what you pay and can change or cancel any of it. Expect $521 a month at 10,000 emails, rising with volume.
Thirty days to install. Ninety days to prove it. If it doesn't generate qualified meetings, full refund.
One fee, paid once, in exchange for a case study. Tool costs go directly to the providers, and nothing recurring comes from us.